SUSTAINABILITY & PROFITABILITY

A Perfect Pairing – Like Salt & Pepper

What’s new. Sustainability & Profitability are no longer at odds. Smart companies now recognize that integrating sustainability into their business isn’t just good for the planet—it’s good for profits.

Why it matters. A 2024 global study of public and private corporations by Morgan Stanley found that more than 80% of companies see sustainability as a key driver for stronger cash flows, higher profitability, and higher revenue growth in the coming years. The study also showed:

• 85% view sustainability as a value-creation opportunity

• 84% see improved access to capital and investor support

• 76% report lower cost of equity and/or debt

Source: Morgan Stanley Institute for Sustainable Investing, May 2024

The takeaway. Sustainability is not just a trend—it’s a business imperative, backed by profitability.

Don’t get left behind. Forward-thinking companies are integrating sustainability into their core business strategies to unlock financial rewards. Embracing sustainability—from talent strategies to green technology—drives innovation, captures value, and positions companies for profitable long-term growth. 

The risk. As regulations evolve and transparency becomes the new norm, businesses that ignore sustainability risk fines, penalties, lower valuations, reduced access to capital, increased operating costs, negative brand and reputation impacts, environmental and societal damage, and worse, getting left behind, while competitors gain market share. 

The bottom line. Sustainability & profitability – a perfect pairing, like salt & pepper – are essential ingredients to blend, balance, and enhance better business results. For long-term success, it’s no longer an either-or choice but a both-and approach. The future belongs to those who align people, planet, & profit in the new sustainability business equation.

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A FRESH APPROACH | Chiefly & Co.’s fractional experts accelerate sustainability & profitability for companies driven to do well while doing good. Learn more at chiefly-co.com